If you're currently using Microsoft Dynamics 365 alongside Constant Contact, keeping your data synchronized is critical to running effective, streamlined marketing campaigns. Constant Contact’s built-in import tool does offer basic functionality for moving contacts from Dynamics 365. However, it's important to note that this method is entirely manual and one-directional. This means you need to repeatedly export and import data whenever updates occur, creating extra steps.
SymphonySync™, however, provides a superior integration experience by delivering seamless, automated synchronization. With SymphonySync™, manual imports become a thing of the past. Your marketing and sales teams gain immediate, real-time access to the most current data available regardless of the software they are working out of.
Here are several key differences that highlight why SymphonySync™ stands out compared to the Constant Contact import tool:
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- Automation: SymphonySync™ automatically synchronizes contacts, lists, and engagement data, eliminating tedious manual exports and imports. Constant Contact requires manual updates every time your data changes.
- Bidirectional Sync: SymphonySync™ ensures data flows smoothly in both directions. Crucial updates such as unsubscribes, new engagements, and sign-ups automatically reflect back into Dynamics 365. Constant Contact’s tool is strictly one-way, meaning your CRM won't reflect any updates from your marketing platform.
- Data Accuracy: With SymphonySync™, data integrity is ensured by proactively preventing duplicates and stale contacts. The manual import process provided by Constant Contact risks introducing outdated information and inconsistencies.
- List Segmentation: Dynamically syncs segmented marketing lists created in Dynamics 365, keeping your campaigns precise and targeted with SymphonySync™. Constant Contact’s manual method requires frequent re-segmentation and re-importation.
- Marketing Engagement Visibility: SymphonySync™ shares key insights—like email opens, clicks, bounces, and unsubscribes—directly into Dynamics 365, empowering your sales team with crucial marketing engagement information. Constant Contact’s tool provides no visibility into these essential metrics within Dynamics 365.
If your needs extend beyond a simple, one-time import, SymphonySync™ is clearly the better option.
Transform your marketing and CRM collaboration today, without any of the manual hassle.