If you use Microsoft Dynamics 365 and Constant Contact, keeping your CRM and marketing data in sync is critical. While Constant Contact offers a built-in one-way sync, it only pushes contacts from Dynamics to Constant Contact. Any changes in Dynamics won’t update automatically, and marketing data doesn’t flow back to your CRM.
That’s where SymphonySync™ makes a big difference.
5 Key Advantages of SymphonySync™'s Bidirectional Sync
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- No More Manual Work
Constant Contact’s built-in sync is one-way only and requires manual updates when your data changes in Dynamics 365. With SymphonySync™, all updates happen automatically, saving time and reducing the risk of outdated contact lists. - Two-Way Sync for Better Data Flow
Unlike Constant Contact’s one-way contact sync, SymphonySync™ ensures that changes in Constant Contact—like unsubscribes, engagement activity, and new sign-ups—sync back into Dynamics 365. This keeps your CRM up to date and aligned with marketing data. - Cleaner, More Accurate Data
With a one-way sync, contacts in Constant Contact can become outdated as Dynamics data changes. SymphonySync™ ensures up-to-date data, preventing duplicates and keeping both platforms aligned. - Better List Segmentation & Automation
SymphonySync™ lets you sync dynamic lists from Dynamics 365 to Constant Contact. The built-in sync from Constant Contact doesn’t support dynamic list updates, meaning you’ll have to manually segment and resync lists every time your CRM data changes. - Marketing Insights Directly in Dynamics 365
SymphonySync™ brings email engagement data (opens, clicks, bounces, unsubscribes) back into Dynamics 365, so your sales and marketing teams have full visibility into campaign performance without switching platforms. Constant Contact’s sync doesn’t push engagement data back, leaving your CRM disconnected from marketing activities.
- No More Manual Work
Why This Matters for Your Business
If you only need a one-way contact sync and don’t mind handling updates manually, Constant Contact’s built-in integration might work. But if you want seamless automation, bidirectional data flow, and real-time marketing insights inside Dynamics 365, SymphonySync™ is the better choice.