When it comes to integrating HubSpot and Microsoft Dynamics 365 CRM, businesses have several options. Two of the most prominent choices are SymphonySync™'s HubSpot and Dynamics CRM integration and a marketplace alternative available via HubSpot’s App Marketplace. While both aim to connect these two powerful platforms, the differences in functionality, customization, and support set them apart.
1. Flexibility & Customization
SymphonySync™: Designed for real-world business needs, this integration is built with customization in mind. It allows companies to integrate custom fields, configure bi-directional sync to their specific processes, and avoid the rigid structures often found in out-of-the-box solutions.
Marketplace Alternative: This integration tend to be more generic and may not support unique field mappings or deep customization. If your organization has complex data relationships or industry-specific requirements, you may quickly hit roadblocks.
2. Advanced Reporting & Sales Visibility
SymphonySync™: Unlike standard integrations, SymphonySync™ offers custom and standard list views and dashboards in Dynamics 365 CRM that provide sales teams with excellent visibility into marketing activities. These reports tie directly back to Microsoft Dynamics 365 opportunity records, ensuring data-driven decision-making.
Marketplace Alternative: This generic integration doesn't provide custom dashboards or tailored reporting, leaving gaps in sales and marketing visibility.
3. Historical Data Tracking & Better Reporting
SymphonySync™: This integration is built to track marketing events like form submissions and emails, ensuring that users are not simply syncing data to a static field that overwrites with each update. Instead, it maintains a history of records, allowing for deeper reporting and insights.
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- Form submission history is available as a custom entity for better tracking and views.
- Audit records in Dynamics 365 track integration updates, giving businesses full visibility into changes.
Marketplace Alternative: This integration lacks event tracking and instead overwrite fields with each update, leading to lost historical data and reduced reporting accuracy.
4. Reliability & Proactive Monitoring
SymphonySync™: A key focus of this integration is data integrity. Businesses rely on CRM data to be accurate, timely, and actionable. Our team proactively monitors the integration, often detecting and fixing issues before they are noticed by clients.
Marketplace Alternative: Some users report data inconsistencies, delays, or sync failures with the marketplace solution. Without active monitoring, businesses may experience frustrating data mismatches that lead to inefficiencies.
5. Hands-On Support & Expertise
SymphonySync™: One of the biggest differentiators is direct access to experts. We don’t just sell the integration; we provide hands-on support to tailor it to your needs, troubleshoot issues, and ensure a seamless experience. Additionally, we are the only integration provider with deep expertise in both HubSpot and Dynamics 365, supporting clients on each platform independently.
Marketplace Alternative: With the marketplace solution, businesses often have to rely on standardized documentation or ticket-based support, which may not address specific challenges as efficiently.
6. Proven Performance & Client Satisfaction
SymphonySync™: Our integration is the only D365 integration of its kind on the HubSpot App Marketplace with all 5-star reviews!
Marketplace Alternative: This integration often receives mixed reviews, with common complaints about lack of customization, poor data handling, and unreliable support.
7. Continuous Improvement & Security
SymphonySync™: Built with scalability and security in mind, this integration is regularly updated to reflect CRM and marketing platform changes. Compliance and data protection are priorities, ensuring businesses operate securely.
Marketplace Alternative: The marketplace app may not receive timely updates or security patches, leaving businesses vulnerable to performance issues or potential security risks.
8. Pricing & Value
SymphonySync™: Instead of a one-size-fits-all pricing model, SymphonySync™ delivers value through customization, ensuring that businesses get what they need without unnecessary features or limitations.
Marketplace Alternative: Pricing for the marketplace integration can sometimes be opaque, with additional fees for necessary customizations or add-ons.
SymphonySync™ is a Smarter Investment
If your business depends on seamless, accurate, and reliable data flow between HubSpot and Dynamics 365, SymphonySync™'s integration is the clear choice. With deeper customization, better support, and a commitment to ongoing improvement, it ensures that your CRM and marketing automation work in sync—not against each other.
For businesses looking for a long-term, scalable, and trusted solution, SymphonySync™ delivers more than just a connection—it delivers peace of mind.